Marina Kokush - Designer.

Hi there, I'm Marina!

Product Manager

I analyze data and talk to users to uncover their problems, craft hypotheses, and test them in user-friendly designs—all while aligning with business goals. Translation: I look at numbers, ask questions, build solutions with dev teams, and keep refining until it works (for everyone).

Selected Projects

E.S. Kluft Website Redesign

Product Management
User Experience
Project Management

E.S. Kluft is a luxury mattress brand known for its handcrafted products, sold exclusively through high-end retail partners. The main goal of this project was to build a digital presence that reflected the brand’s premium image, offering an immersive, customer-centric experience.

Kluft website redesign by Marina Kokush - Product Manager and UX Designer.

Array UX Design

User Research
UX Design
Product Testing

Array is a luxury fine jewelry brand dedicated to celebrating women's achievements, big and small, with exquisite designs. It reimagines the online shopping experience for fine jewelry, offering an innovative and exclusive digital platform. This project focused on creating a seamless user experience for Array's newly launched website, reflecting its mission and premium identity.

Array - luxury jewelry brand website UX Design by Marina Kokush - Product Manager and UX Designer.

Subscription Box Product Design

Product Management
UX Design
User Research

Israel Pack is a subscription box company with a mission to share Israeli culture worldwide. The project focused on redefining the product and optimizing the website to attract and engage customers. Using a design thinking approach, the goal was to create a digital experience that would resonate with users and drive sales.

Subscription Box Product Design by Marina Kokush - Product Manager and UX Designer.

Education Website Analytics & Optimization

Web Analytics
SEO
Digital Strategy Optimization

Relay Graduate School of Education is a pioneering institution dedicated to preparing educators and leaders to create a more just world, ensuring every student has access to a fulfilling future. Known for its robust network of partner schools and excellent job placement rates, Relay sought to optimize its digital strategy and website performance to better serve its diverse stakeholders. The project focused on conducting in-depth web analytics, evaluating SEO, and providing actionable recommendations to align the digital experience with Relay’s business objectives.

Education Website Analytics & Optimization by Marina Kokush - Product Manager and UX Designer.

Web Analytics & UX Strategy for a luxury bedding brand

Web Analytics
SEO
Digital Strategy Optimization

The luxury bedding brand offers high-quality sheets, duvet covers, and bedroom accessories made from premium materials and designed for elegance. Known for its excellent craftsmanship, the brand serves customers looking for luxury and comfort. While the brand already had a strong online presence, it aimed to optimize the user experience and improve website performance to better meet customer expectations and drive growth.

Web analytics project by Marina Kokush - Product Manager and UX Designer.

Fashion eCommerce Strategy and Product Management

Product Management
UX Design
Digital Marketing

Project X Paris is an accessible streetwear brand that combines contemporary fashion with urban culture. The brand, which initially operated solely through wholesale distribution, needed to establish an eCommerce presence to reach a broader audience and adapt to the growing demand for online shopping. This expansion included the creation of its own eCommerce website and listings on marketplaces such as Amazon, enabling direct engagement with customers and offering a personalized shopping experience.

Fashion eCommerce Strategy and Product Management by Marina Kokush - Product Manager and UX Designer.

UX Design of a Landing Page for a Children's Fashion Marketplace

MVP
UX Design
Competitor Analysis

Stylette is a modern ecosystem for children’s clothing, offering resale, retail, and rental options. It addresses common challenges faced by parents: the high cost of quality kids’ clothing, children outgrowing clothes quickly, and the lack of time and resources to shop responsibly. The platform features a multi-vendor marketplace, peer-to-peer selling, and rental services, without holding its own inventory. The goal was to create an MVP landing page for an investor pitch deck to secure additional funding.

UX Design of a Landing Page for a Children's Fashion Marketplace by Marina Kokush - Product Manager and UX Designer.