About Me

I’m a product manager with a diverse background, having worked across industries from fashion and kids’ products to tech and education.

I’m passionate about creating user-centric products and love solving problems by digging into both qualitative and quantitative data — from performance numbers and stats to insights from stakeholders. This helps me craft strategies that truly make an impact.

As a skilled UX designer, I take ideas and turn them into real, usable designs, working closely with graphic designers and web developers to bring everything to life.

Marina Kokush Product Manager and UX Designer.

Marina Kokush Product Manager and UX Designer at the office.

Based in

Los Angeles, CA USA

Languages

English, French, Russian, Spanish, Mandarin

Skills

Figma, Miro, Google Analytics, GTM, SEM Rush, Hotjar, Smartlook, Trello, ClickUp, Monday.com

Education

HEC Paris, MBA
General Assembly, UX Design
PhD, Philosophy (aesthetics), MSU

My Professional Bio

With an MBA and experience working in startups as well as small and medium-sized businesses, I take a strategic approach to product management. I understand how company financial goals, sales, marketing, customer acquisition, product development, and operations all interconnect. I see user experience as a key part of this broader strategy, not just as a standalone design whose only goal is to be visually appealing. It also needs to meet specific business goals, like driving conversions, lead generation, or building brand awareness.

Before transitioning into UX design and product management, I worked as an eCommerce Director for a fashion brand with both retail and wholesale presence. This role gave me valuable experience beyond just managing an eCommerce website, including overseeing performance, social media, email marketing, SEO, referrals, and paid ads. I gained a deep understanding of both online and offline marketing strategies, which has influenced my approach to digital products.

I’m passionate about making data-driven decisions. Analyzing performance and SEO data gives me insights into user behavior and how a product fits into their needs. I’m also committed to customer development, talking to real people to validate assumptions and drive improvements. As a believer in agile design, I prioritize testing hypotheses and iterating based on results. I’m experienced in leading teams of graphic designers and developers to bring concepts to life, ensuring that products are not only well-designed but also aligned with business goals.

Customer Testimonials

"I think you did an amazing job with the site. We are almost done and I think it will look great! Thank you so much! I'd love to continue working with you. You are great."

Priyanka

CEO at Array

"One of the things I appreciate about Marina is the leader's perspective she brings to her work. She always demonstrates great project management skills and an understanding of technology, but she adds more -- thinking as a leader, seeing the broader view and implications, and bringing those insights to the table. She understands how to take incredibly complex behavioral data and transform it into decision-making tools. Throughout the process, she remains calm and positive, demonstrating the highest level of professionalism."

Mark

COO at Israel Pack

“Great experience working on this project. Responses were quick, and adjustments were made effortlessly. The website turned out amazing. Definitely looking forward to working together again!”

Adam

Digital Manager at Kluft

My Hobbies, Interests, and Weekends

I’m an art lover who never misses an exhibition or museum visit. I also create art myself through painting and figure sculpting. Yoga has been a big part of my life, and I even taught community classes when I lived in Paris.

As a mom of two little kids, I’m constantly learning patience, multitasking, and the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference. It’s always a work in progress :)